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About the role
Seedar Group is a strategic Public Relations and Communications agency helping brands, events, and innovators shape narratives that drive visibility, credibility, and meaningful engagement. They specialize in branding, event PR, media coordination, and thought leadership storytelling for brands across Nigeria and Africa. They are seeking an experienced Digital Marketing Specialist to manage social media platforms, execute digital marketing campaigns and drive measurable business results for a client in the fintech industry.
Required Skills
Preferred Skills
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Responsibilities
- Manage social media platforms, including Instagram, Facebook, LinkedIn and TikTok, as required.
- Develop and execute monthly social media content calendars.
- Write engaging captions, schedule posts and manage audience engagement.
- Plan, set up and optimise paid advertising campaigns across Meta and Google.
- Develop digital marketing campaigns targeting Nigerian diaspora audiences, particularly in USA.
- Conduct competitor research and identify opportunities for brand growth.
- Work with the creative team to develop social media content and advertising materials.
- Monitor website traffic, campaign performance, leads and customer conversions.
- Implement audience targeting and retargeting strategies.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Support other digital marketing activities as required.
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Salary ranges vary based on experience, location, and the specific requirements of the role. For the most accurate information, please discuss compensation directly with the employer during the interview process.
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