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Team Tagline
About the role
New Age Mobile Concepts Limited is a Nigerian brand specializing in mobile phone chargers and accessories, known for innovation and consistency. They seek a Digital Marketing Manager to define brand strategy and execute data-driven campaigns across digital and offline channels.
Required Skills
Preferred Skills
Similar Skills not Listed
Responsibilities
- Coordinate product launch campaigns from pre-launch buzz to post-launch follow-ups.
- Manage marketing budgets and ensure effective allocation of spend.
- Work closely with sales, product, and trade teams to align marketing efforts with commercial goals.
- Drive customer engagement initiatives, loyalty programs, and community-building activities.
- Develop and execute an integrated brand and digital marketing strategy across online and offline channels.
- Lead brand positioning, messaging, and storytelling to differentiate the company in the mobile accessories market.
- Manage social media presence and content strategy to grow engagement and followers.
- Plan and oversee digital advertising campaigns (Google Ads, Facebook, Instagram, TikTok, YouTube, etc.) with clear ROI targets.
- Collaborate with design teams to produce compelling creatives for ads, product launches, and brand campaigns.
- Monitor brand health metrics, customer sentiment, and market trends to refine strategy.
- Oversee e-commerce marketing initiatives, including SEO, SEM, email marketing, and retargeting campaigns.
- Develop influencer partnerships and affiliate marketing programs to expand reach.
- Ensure consistent brand identity across packaging, website, promotional materials, and retail displays.
- Track and report on campaign performance, optimizing for cost efficiency and conversion.
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