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Team Tagline
About the role
Alfred & Victoria Associates is a leading ICT solution company in Nigeria. We are seeking a data-driven CRM Analyst & Automation Specialist to manage customer data, analyse marketing and sales performance, and implement automated workflows that improve lead conversion, customer engagement, and retention.
Required Skills
Preferred Skills
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Responsibilities
- Collect, clean, validate, and consolidate data from marketing, sales, CRM, website analytics, email marketing, social media, and e-commerce platforms.
- Track, analyse, and report campaign performance using key metrics including reach, engagement, CTR, CPC, leads, conversion rates, CPA, ROAS, and revenue.
- Develop and maintain dashboards, reports, and performance trackers.
- Integrate marketing, website, customer enquiry, and order data to improve visibility across the customer journey.
- Identify data gaps, inconsistencies, and tracking issues, and recommend solutions.
- Analyse customer behaviour, purchase history, and engagement patterns to identify segments and retention strategies.
- Manage and maintain CRM systems, ensuring data accuracy.
- Design and implement automated workflows for lead capture, assignment, follow-up, email campaigns, onboarding, and post-purchase communication.
- Develop customer segmentation strategies for personalised marketing.
- Monitor lead progression through the sales funnel and recommend improvements.
- Implement lead scoring and prioritisation processes.
- Set up automated notifications and alerts.
- Evaluate CRM and marketing automation tools.
- Conduct A/B testing and analyse campaign results.
- Monitor customer retention, repeat-purchase rates, and customer lifetime value.
- Establish standard operating procedures for data entry, CRM usage, reporting, and customer data management.
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