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Team Tagline
About the role
Omniretail is building Africa's leading embedded finance and commerce infrastructure for the FMCG value chain. Through Omnibiz (commerce), Omnipay (payments), and our regulated financial services stack, we enable manufacturers, distributors, and traditional retailers to access working capital, accept payments, and optimize supply chains. As we scale our lending ecosystem, we are looking for exceptional engineers who can build resilient, secure, and scalable financial systems.
We are looking for a Product Marketing Manager, a high-level individual contributor who will own execution and strategy for our most critical product lines. The individual is a “full-stack” marketer who can pivot from high-level strategic positioning to writing high-converting UI copy while serving as the primary link between the product’s technical capabilities and the customer’s lived experience.
Required Skills
Preferred Skills
Responsibilities
- Product Narrative & Messaging: Develop the core value propositions and messaging frameworks for Omni’s consumer and merchant offerings.
- End-to-End GTM Ownership: Lead the execution of go-to-market plans for new features. You aren’t just overseeing the plan; you are building the assets, coordinating the emails, and ensuring the “in-app” experience matches the marketing promise.
- Customer Advocacy: Act as the internal expert on our users. You’ll conduct interviews and dive into user behavior data to provide the Product team with actionable feedback that shapes the roadmap.
- Lifecycle Marketing: Work closely with the Growth team to design and optimize triggers, notifications, and educational content that move users from “signed up” to “power user.”
- Competitive Intelligence: Stay three steps ahead of the fintech curve. You’ll monitor competitors and market shifts to ensure Omni remains the preferred choice for payments.
- Sales & Agent Support: Equip our massive agent network and sales teams with the narrative tools, one-pagers, and localized content they need to drive adoption on the ground.
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